Our Story

The interior of All About Flooring showcasing some of our various product displays.

Our Mission

All About Flooring is a local, multi-generational, family owned and operated business that exists to help Upstate homeowners create their dream home by providing high quality products with professional installation and impeccable customer service.

Our History

All About Flooring was founded in 2008 (at the bottom of the Great Recession) by Lew Grass, an icon in flooring in the Upstate, and his daughter, Becky Griffith. From humble beginnings in a small storefront on Rutherford Road, we’ve grown into a 9,000 square foot showroom and our third generation of ownership, Lew’s grandson (and Becky’s son), Danny.

Current owners of All About Flooring, Becky and Danny Griffith, pictured alongside former owner, Lew Grass.
Current owners of All About Flooring, Becky and Danny Griffith, pictured alongside former owner, Lew Grass.

Our store today is still run by our family, with sons, daughters, grandnephews, grandsons and granddaughters carrying on the tradition that Lew started.

Through good and bad times, one thing has never changed, our family’s unwavering commitment to helping make your dream home a reality here in the beautiful Upstate of South Carolina.

Current owner of All About Flooring, Becky Griffith, and former owner, Lew Grass, proudly displaying cut-outs of the "Best of the Upstate" award.

Our Family

Becky Griffith profile picture

Becky Griffith


Becky is a native of Greenville, SC and has a bachelor’s degree in interior decorating. She has been in and around the flooring business for 30 years. She worked as a designer with Creative Interiors and a manager at Spring Valley Decorating in Columbia, SC before coming to All About Flooring. A mother of 4, she has been with All About Flooring since its inception in a variety of roles. Many times her responsibilities take her off the sales floor, but her favorite thing is working with customers to find beautiful flooring that can be a true anchor to their design concept for their home.

Danny Griffith profile picture

Danny Griffith


Danny is a third-generation owner at All About Flooring. He grew up in the industry, learning small-business values from his family. Danny’s current focus is on project management and design consultation, but he started out cleaning the showroom and serving in the warehouse. Over time, he moved from position to position, learning how every division of All About Flooring works together to exceed customer expectations. Danny enjoys seeing an outdated home transform into a beautiful new living space with the addition of their floors. He loves helping customers find floors that will support their active lifestyles, making flooring the easiest box to check for any project.

Randy Mayfield profile picture

Randy Mayfield

Project Manager & Mentor

Randy Mayfield is a flooring salesperson and mentor at All About Flooring. He has been with the company since day one and represented the majority of sales when they first opened their doors. Randy started his career at Mayfield’s Inc., a family business in Greenville, SC, where he worked in retail sales for seven years. He then started the commercial division in 1980 and worked with most of the design firms and architects in the Greenville area, helping write specifications and recommending flooring products for different types of projects including the specifications for the Greenville county school system. Randy enjoys spending time with his family and friends, playing golf, flying, and playing pickleball. He loves working with people to help them select the right flooring product for their home or office.

Heather Edwards profile picture

Heather Edwards

Project Manager

Heather Edwards is a project manager at All About Flooring, where she has worked for over five years. Although this has been her first “sales” job, she has had many other jobs working closely with customers, and she has enjoyed getting to know each and every one of them. Heather’s highlight is when she sees a customer’s face light up after they find the perfect product. She enjoys guiding customers to the right floor for their specific needs, especially for those with pets or children. Heather understands the desire for fashion with functionality and loves helping customers select the perfect product for their space and family.

Rob Kowalk profile picture

Rob Kowalk

Project Manager

Rob Kowalk is a Project Manager at All About Flooring, where he has been helping homeowners create their dream homes in the Upstate for three years. He previously owned a carpet cleaning business, where he helped homeowners care for their floors. Rob loves seeing customers’ reactions at the end of their process when they see the final product. He loves his job and can't wait to see you in the showroom, where he will guide you in creating your dream home. Rob is also a dog lover and has a furry friend of his own.

Steve Haas profile picture

Steve Haas

Project Manager

With 25 years of experience assisting homeowners in choosing the best flooring products for their lifestyle, Steve is an expert in his field. He takes great pride in helping customers make informed decisions about their flooring needs. In his spare time, Steve enjoys playing golf and watching sports. He is also an avid SCUBA diver with over 200 dives in salt water.

Caleb Terpenning profile picture

Caleb Terpenning

Warehouse & Inventory Specialist

Caleb Terpenning has been working as a warehouse and inventory specialist for two years. He enjoys using his organizational skills to help operations run smoothly, creating a better shopping experience for customers. Caleb has previous experience as a house flipper, providing him with knowledge in the remodeling field, which he uses to provide unbiased personal opinions when asked. Caleb takes pleasure in helping customers find the right flooring for their home.

Zach Wilson profile picture

Zach Wilson

Chief Financial Officer

Zach Wilson has been the in-house accountant at All About Flooring since the start of 2022. His focus is on financial statement preparation of the company while managing cash flows and forecasting. Zach previously worked at a CPA firm where a few of his clients were in the retail industry, which prepared him for his current role. He graduated from Bob Jones University in 2014 with a degree in accounting. Zach is part of the family at All About Flooring, where everyone plays an integral part in the success of the company. When he’s not in the office, he enjoys spending time with his pets, playing golf, or learning new things.

Jason Wilson profile picture

Jason Wilson

Warehouse Manager

Jason Wilson is a seasoned professional with extensive experience in various roles, including Warehouse Management, Claims Department, and Customer Service. With over 17 years of expertise as a flooring installer, he brings a wealth of knowledge and problem-solving skills to address any material issues that may arise during a project. Jason's exceptional training and proficiency enable him to efficiently resolve any discrepancies associated with new flooring, ensuring the utmost satisfaction for clients. In his words, “We take pride in what we do here at All About Flooring and strive to give the best customer service possible for our clients. Your feet deserve our floors!”


2022 Best of the Upstate Greenville News - 5 Years Running

The "Best of the Upstate" is an annual award presented by the Greenville News. This award recognizes local businesses, organizations, and individuals in the Upstate region of South Carolina who have shown excellence in their respective fields, and have been voted the best by the readers of Greenville News. All About Flooring has won this award 5 years in a row, and is still the Best of the Upstate!

World Floor Covering Association

The World Floor Covering Association (WFCA) is the only unbiased source of information on all types of flooring, including carpet, hardwood flooring, laminate flooring, ceramic tile, area rugs, natural stone, cork, bamboo and vinyl flooring. The WFCA and its 3,000-members are dedicated to providing consumers the service and support needed to ensure a successful flooring purchase experience.

Carpet and Rug Institute

The Carpet and Rug Institute (CRI) is the science-based source for the facts about carpet and rugs. Whether you are a homeowner, an architect, or a facility manager, making the right decisions starts with having the facts. CRI’s job is to prove how your environment for living, working, learning and health is better thanks to carpet and rugs.

Better Business Bureau

The BBB ensures that high standards for trust are set and maintained, giving consumers and businesses an unbiased source to guide them on who to choose to do business with.

Home Builders Association of Greenville

The Home Builders Association of Greenville represents professionals in the building industry who are committed to high standards in building and customer service. The association provides educational opportunities, networking events, advocacy and resources to help its members be successful while serving the needs of the local community.

Mohawk Edge Dealer

Mohawk Edge Dealers are an exclusive network of hand-selected retailers chosen for their exceptional commitment to customer service, professional installation, and superior product selection. As a Mohawk Edge Dealer, a business has access to exclusive products and services from the Mohawk brand, ensuring customers receive the best in flooring solutions.